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Check out our interview with HYROX,
where they share their success story.
About Hyrox
HYROX is a global fitness race brand that combines functional strength training with endurance, offering a unique indoor competition format for athletes of all levels. Founded in Germany in 2017, HYROX has grown rapidly from a single event into an internationally recognized fitness movement with standardized races across more than 30 countries. Each race features a consistent format of 8 workout stations paired with 8 one-kilometer runs, designed to test full-body performance.
HYROX has attracted a broad range of participants—from everyday gym-goers to elite athletes—and partnered with major brands like Red Bull and Puma. With its inclusive yet competitive structure, HYROX is redefining mass participation fitness on a global scale.
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The Interview
Learn How HYROX successfully transformed its global sales processes with monday CRM
The Challenges
As Hyrox scaled operations worldwide, the team faced several challenges that limited efficiency and visibility across departments:
Fragmented Processes
CRM, project management, and event management operated in silos using separate systems, creating bottlenecks and redundant workflows.
Communication Gaps
Teams struggled to stay aligned due to disconnected communication channels, leading to missed updates and delays.
Manual Tracking and Reporting
Heavily manual processes made performance tracking slow and prone to errors. Consolidating reports across teams was time-consuming.
Limited Visibility Across Projects and Events
Without a centralized system, leadership lacked real-time insights into project progress, event logistics, and CRM performance.
These pain points highlighted the need for a unified, digital-first solution to streamline operations across all global branches.
The Solutions
We help Hyrox implement a complete digital transformation using monday.com Enterprise.
Dedicated Implementation Team
Aulysius deployed a team consisting of an Implementation Consultant, Customer Success Manager, and Project Manager to lead the rollout and ensure smooth adoption.
Full Platform Integration
The team unified Hyrox’s CRM, project management, and event management workflows into a single monday.com platform, ensuring consistency and visibility across global teams.
Digital Transformation at Scale
By centralizing all operations on monday.com, Hyrox replaced MS Teams and Excel, transforming how teams plan, execute, and report on events and projects worldwide.
The Results
End-to-End Operational Streamlining
Hyrox fully migrated its operations to monday.com, enabling cross-functional collaboration across multiple regions and departments.
Significant Cost Savings
The transformation delivered an estimated $800,000 in cost savings over two years, driven by reduced manual effort, improved visibility, and greater efficiency.
Unified Global Collaboration
Teams across Event Management, CRM, and PMO now collaborate seamlessly with real-time data, enhancing decision-making and performance tracking.
Improved Efficiency and Scalability
With centralized processes and automation, Hyrox can now coordinate operations across continents—improving speed, consistency, and scalability as the brand grows.