Inside Soho House’s Global Event Revolution
with Airtable
About Soho House​​​
Soho House is a global private members’ club and lifestyle brand designed for creative professionals. With exclusive houses, events, and experiences spanning major cities worldwide, Soho House blends hospitality, culture, and community under one brand.
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As the organization expanded its footprint and event portfolio, coordinating experiences across multiple locations became increasingly complex — demanding a smarter, more connected system to plan, manage, and scale operations seamlessly.
The Challenges
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With hundreds of events taking place across global locations, Soho House faced several operational obstacles:
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Fragmented Event Planning
Event data was scattered across systems, making it difficult for teams to collaborate and maintain consistency across regions.
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Manual Coordination Effort
Staff relied heavily on spreadsheets and email threads to manage event logistics, leading to inefficiencies and human error.
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Limited Real-Time Oversight
Leadership lacked an up-to-date view of upcoming events, capacity, and scheduling, which hindered resource planning.
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Scalability Constraints
The manual processes made it challenging to replicate success and scale event management as the brand expanded worldwide.
The Solutions
Aulysius helped Soho House design and implement a customized Airtable Enterprise solution that transformed how events were planned and tracked across all houses.
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Integrated Event Management System
Developed a robust two-way integration between Airtable and Soho House’s existing systems, ensuring seamless data synchronization across all departments.
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Automated Views and Dashboards
Enabled automatic creation of Kanban and Gantt chart views, giving teams a real-time overview of all upcoming events across global locations.
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Reduced Manual Workload
Streamlined data entry and reporting processes, cutting manual input by 80% and reducing the risk of errors.
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Instant Visibility
Delivered real-time snapshots of event schedules, allowing leadership to make quick, informed decisions.
The Results
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Optimized Workflows
Smart automations and system integrations simplified event planning and management processes across all locations.
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Time Savings
Teams achieved a 70% reduction in time spent on planning and coordination.
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Improved Resource Allocation
Enhanced visibility into global operations enabled more effective use of staff, venues, and materials.
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Scalable Growth
With Airtable as the operational backbone, Soho House is now equipped to handle increased event volume while maintaining consistency, quality, and member experience.