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Check out our interview with HYROX,
where they share their success story.
About Hyrox​​​​
HYROX is a global fitness race brand that combines functional strength training with endurance, offering a unique indoor competition format for athletes of all levels. Founded in Germany in 2017, HYROX has grown rapidly from a single event into an internationally recognized fitness movement with standardized races across more than 30 countries. Each race features a consistent format of 8 workout stations paired with 8 one-kilometer runs, designed to test full-body performance.
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HYROX has attracted a broad range of participants—from everyday gym-goers to elite athletes—and partnered with major brands like Red Bull and Puma. With its inclusive yet competitive structure, HYROX is redefining mass participation fitness on a global scale.
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The Interview
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Learn How HYROX successfully transformed its global sales processes with monday CRM​​​
The Challenges​​
As Hyrox scaled operations worldwide, the team faced several challenges that limited efficiency and visibility across departments:
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Fragmented Processes
CRM, project management, and event management operated in silos using separate systems, creating bottlenecks and redundant workflows.
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Communication Gaps
Teams struggled to stay aligned due to disconnected communication channels, leading to missed updates and delays.
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Manual Tracking and Reporting
Heavily manual processes made performance tracking slow and prone to errors. Consolidating reports across teams was time-consuming.
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Limited Visibility Across Projects and Events
Without a centralized system, leadership lacked real-time insights into project progress, event logistics, and CRM performance.
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These pain points highlighted the need for a unified, digital-first solution to streamline operations across all global branches.
The Solutions​​
We help Hyrox implement a complete digital transformation using monday.com Enterprise.
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Dedicated Implementation Team
Aulysius deployed a team consisting of an Implementation Consultant, Customer Success Manager, and Project Manager to lead the rollout and ensure smooth adoption.
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Full Platform Integration
The team unified Hyrox’s CRM, project management, and event management workflows into a single monday.com platform, ensuring consistency and visibility across global teams.
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Digital Transformation at Scale
By centralizing all operations on monday.com, Hyrox replaced MS Teams and Excel, transforming how teams plan, execute, and report on events and projects worldwide.
The Results​​
End-to-End Operational Streamlining
Hyrox fully migrated its operations to monday.com, enabling cross-functional collaboration across multiple regions and departments.
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Significant Cost Savings
The transformation delivered an estimated $800,000 in cost savings over two years, driven by reduced manual effort, improved visibility, and greater efficiency.
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Unified Global Collaboration
Teams across Event Management, CRM, and PMO now collaborate seamlessly with real-time data, enhancing decision-making and performance tracking.
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Improved Efficiency and Scalability
With centralized processes and automation, Hyrox can now coordinate operations across continents—improving speed, consistency, and scalability as the brand grows.