Objectives and Key Results, better known as OKRs , are one of the most popular goal-setting frameworks used by high-performing teams. From startups to enterprises, organizations adopt OKRs to create focus, alignment, and measurable outcomes. But while many teams set  OKRs, far fewer teams successfully execute  them. In this article, we will explore what OKRs are, why they often fail in practice, and how teams can use the right structure and tools to make OKRs actually work. W

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